“Filled with examples of powerful and effective creative briefs, and written in a laid-back but very informative way, this is essential reading for everyone in the communications industry."
—Paul Suggett, about.com Advertising Guide, author of "10 Advertising Books You Absolutely Must Read."
“…you can’t do much better than to dog-ear this book from
cover to cover and back again.”
— Dave Butler, Creative Director (retired), TBWA/Chiat/Day, Los Angeles
“Howard Ibach has written the essential brief for the briefers…”
— Steve Wehrenberg, CEO, Campbell Mithun Advertising, Minneapolis
“How many of these will end up as agency secret santa gifts
for suits?”
— Anonymous comment on campaignbrief.com
“Why didn’t someone show me this before I had to write my
first briefs?”
— Tom Lehr, EVP/Managing Director, Dailey, West Hollywood
More Reviews
© 2009 - 2011 ibach direct creative llc, all rights reserved. Contact Howard